Lights, Camera, Action!
I know a man who had a dream
to tell stories with a camera;
to make that dream come true he started small
so he could not fall.
He worked and worked each day
till the job was done.
Finally he got to say
lights, camera, action!
- Bethany Henderson, 2008
Phil Cooke made an interesting observation:
The people who complain the most, are the people who have no stake in the outcome.
People who’s job depends on performance don’t complain much because if something fails, it’s their fault. But the members of you team or employees in your office that aren’t directly responsible for the success or failure of your project or company, are usually the first ones to whine and moan.
Good constructive criticism is good. But whining and complaining sow seeds of strife that will destroy a project, company, or organization.
So make sure every member of your team has a stake in the outcome. Make sure they’re responsible for something that matters. It will make a dramatic difference in their attitude – and your chances of success.
Blogging, podcasting, rss feeds, comments, trackbacks, pingbacks, twitters…you name it. The internet has truly evolved into something different, something interactive.
Seth Godin explains it well:
You can contact just about anyone you want. The only rule is you need to contact them personally, with respect, and do it months before you need their help! Contact them about them, not about you. Engage. Contribute. Question. Pay attention. Read. Interact.
Then, when you’ve earned the right to attention and respect, months and months later, sure, ask. It takes a lot of time and effort, which is why volume isn’t the answer for you, quality is.
That’s a great way to get a job, promote a site, make a friend, spread the word or just be a human.
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