Here’s another great blog on the structure and power of storytelling.
Three times
July 25, 2008 By Leave a Comment
Bryan Singer (Usual Suspects, X-Men, X2, Superman Returns) makes a great observation:
“You get a chance to make a movie three times. Once when you write it. Once when you shoot it. And once when you edit it. And all three can be wildly different from what you had envisioned in the first place!” he also said, “You have to be open to the idea that at any time, in any one of these, the opportunity will present itself for something to happen that will elevate the entire project toward something you’d not even considered before.”
Are stories needed in the business world?
July 25, 2008 By Leave a Comment
I’ve always been fascinated by the use of storytelling in the business world. Why? Because it’s so rare!
Having run that corporate race for 16 years, I have seen my share of really boring presentations and marketing material. If you’re trying to sell sleeping aids, then by all means, present the way you’ve always presented.
But today’s consumers are all about stories. That’s why I found this post on PresentationZen with Robert McKee (master storyteller) quite interesting.