Russ Pond

Another rhythmic commercial

Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic.  It’s like a song or music.  There is a beat, a pattern, a repetition.  The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own.

Interestingly, I’m starting to see more rhythmic commercials.  Take a look at the Mythbusters promo spot I posted last time.  Very amazing rhythm.  Then again today, I saw a VW Golf commercial.  It too had an amazing rhythm to it as well.  Check it out:

Wonderful world of editing

My family and I are huge fans of the Discovery Channel. Shows like Mythbusters, Dirty Jobs and Smash Labs are often tivoed ad nauseam. The other day while watching one of my Discovery shows, I saw a commercial that was simply a montage of some of the shows on Discovery. The rhythmic nature of the piece was quite amazing. The editing and sound design were sheer brilliance.

Check it out.

Small Business Mistakes

I always enjoy reading articles and news about small business. As a small business owner myself, any information on how to improve your small business is excellent news to read.

So, I was quite interested in reading Steve Pavlina’s “10 Stupid Mistakes Made by the Newly Self Employed”.

Wise information.

Fissure on Beyond Hollywood

Fissure received a relatively positive movie review at Beyond Hollywood. The reviewer writes:

Even with its relatively few shortcomings, Fissure is still worth a look. It’s especially great fun to see how director Russ Pond has taken two distinct genres – sci-fi and crime – and melded them together in a unique way. In so doing, Pond has made unexpected fissures in our movie plot expectations, and mostly with great success.

If you get a chance, go read the full review.

The reviewer also spoils one of the key plot twist in the movie. So, if you haven’t seen Fissure, and you want to keep it a mystery, then you may want to wait.

Note: Interestingly, at the bottom of the review, there’s a picture of our poster and a link to buy the DVD. That’s cool, but our DVD isn’t out yet. So, don’t get all excited.