Russ Pond

Another rhythmic commercial

Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic.  It’s like a song or music.  There is a beat, a pattern, a repetition.  The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own.

Interestingly, I’m starting to see more rhythmic commercials.  Take a look at the Mythbusters promo spot I posted last time.  Very amazing rhythm.  Then again today, I saw a VW Golf commercial.  It too had an amazing rhythm to it as well.  Check it out:

August 27, 2008 By Russ Pond Leave a Comment
Filed Under Articles, Post Production, Project Management Tagged With commercials, editing

Wonderful world of editing

My family and I are huge fans of the Discovery Channel. Shows like Mythbusters, Dirty Jobs and Smash Labs are often tivoed ad nauseam. The other day while watching one of my Discovery shows, I saw a commercial that was simply a montage of some of the shows on Discovery. The rhythmic nature of the piece was quite amazing. The editing and sound design were sheer brilliance.

Check it out.

August 12, 2008 By Russ Pond Leave a Comment
Filed Under Articles, Post Production, Project Management, Video Clips Tagged With commercials, editing

Small Business Mistakes

I always enjoy reading articles and news about small business. As a small business owner myself, any information on how to improve your small business is excellent news to read.

So, I was quite interested in reading Steve Pavlina’s “10 Stupid Mistakes Made by the Newly Self Employed”.

Wise information.

August 5, 2008 By Russ Pond Leave a Comment
Filed Under Articles, Business Development, Client Relationship