Russ Pond

Shooting a commercial this weekend

We’re shooting a 30-second, spec commercial this weekend for an upcoming contest. If we win, the commercial will air on the Super Bowl. Pretty cool, eh? But, it’s a spec commercial, as in “speculative”, as in “no money”. So, I wanted to let folks know what we’re doing, and if you were interested in helping out, we’d love to have you on board!

There are two key scenes that we’ll be shooting:

  • Scene 1: Pro baseball player getting ready to bat
  • Scene 2: Kid’s birthday party with piñata

Here’s what we need in the way of extras, cast, props and locations:

Scene 1: Baseball Player

Shoot on Saturday, need about 2 hours

  • Extras: 10 or so baseball fans in colorful clothes
  • Cast: Adult pro baseball player (done)
  • Props: Need baseball/softball uniform, batting helmet, gloves, wooden bat, cleats
  • Location: Baseball field, preferably at night (with lights on)

Scene 2: Piñata Party

Shoot on Sunday, need about 3 hours

  • Extras: need 6 to 8 kids ranging from 8 to 12 years old
  • Cast: need one boy (10 to 12) who can play our young baseball player
  • Props: two identical piñatas, some party banners and hats
  • Location: need to find a park
  • Need some kid wranglers to throw actual party for kids in between shots

If you’re interested, send me an email at russ@toppup.com and let me know how you’d like to help.

My son wants to join a new “family”

Caleb with glasses and hat

Russ is “Rattled”

What a fun song! I sing this to my wife often.

A really good “sex talk” by Bob Hamp

Teaching on Sex | Bob Hamp from Bob Hamp on Vimeo.

Chris Plekenpol’s story about Iraq – I Am Second

From I Am Second

Zero percent of a million is still zero

Here’s is a painful but relevant story on the effect of the Internet and it’s ability to reach the masses:

A friend of mine was asked by a musician to help him do a huge mail-out of CDs.

The musician had pressed up 10,000 copies of his CD in anticipation of 10,000 orders that were sure to come through that week.

He had bought a quarter-page advertisement in the back of a magazine with a circulation of one million people.

He kept saying, “If only one percent of the people reading this magazine buy my CD… that’ll be 10,000 copies! And that’s only one percent!”

He bought 10,000 padded mailers and mailing labels. He converted his garage into a big mailing center.

He kept saying, “Maybe we can get like 10 percent! That’s 100,000! But worst case scenario, if only 1 percent… that’s still awesome!”

The magazine issue came out, and… nothing. He bought an issue. There was his ad. But the orders were not coming in! Was something wrong? No. He tested it. Everything was working.

Over the next few weeks he received four orders. Total CDs sold: 4.

My friend telling the story ends it with the best line:

“He forgot there was a number lower than one percent.”

I think of this every time I hear business plans that say, “With over 30 million iPhones sold, our app is sure to…”

Digital downloads changing the landscape

Just read this article on how digital downloads will “decimate” the music industry by the time Madonna turns 60:

A study last year conducted by members of PRS for Music, a nonprofit royalty collection agency, found that of the 13 million songs for sale online last year, 10 million never got a single buyer and 80 percent of all revenue came from about 52,000 songs. That’s less than one percent of the songs.