Russ Pond

Canon 7D Corporate Video for Embrace Home Loans

We finally finished our first corporate video using the Canon 7D as our high definition acquisition camera. I’m really impressed at what this camera can do. It’s phenomenal in low light, and the depth of field is sick! I’m really please with this camera, and what it can do.

There are a few quirks you have to work through, compared to my standard issue HVX-200, like manual exposure settings, audio sync, no zebras, transcoding to ProRes LT, and other little things. But once the workflow is laid out and practiced a few times, you can do some amazing things with this camera.

The lens that comes with the camera is okay, not too fast (f/4 I think). I upgraded to some nicer, faster lenses:

  • Canon 50mm, f/1.4
  • Canon 85mm, f/1.8
  • Tamron 17-50mm, f/2.8

These lenses are very fast, and can shoot in really low light. Beautiful stuff!

Here’s our first of three customer videos for Embrace Home Loans that we shot in Racine, Wisconsin:

First Canon 7D almost ready to post, but until then…

We’re days away from posting our first Canon 7D corporate piece.  I’m pretty excited about it.  It has definitely been an amazing experience. I’ve already learned so much, even on our second shoot.

This new generation of DSLR cameras with HD video are definitely a game-changer for producers, just like DV was a few years ago.

I came across another stunningly beautiful video shot on the 7D.  Great stuff.

Still images from our second shoot with the Canon 7D

On our second shoot for Embrace Home Loans, we went to Aberdeen, Mississippi.

Here are some stills from the shoot. You can click on the image to see the high-resolution version.

Car

Customer

Road

Water Tower

Standing

House

Profile

River

Aberdeen Sign

Remote

Still images from corporate shoot with Canon 7D

This week, we shot out first of three 60-second  segments for our new client, Embrace Home Loans. We are getting started on the edit this week, but to demonstrate the quality of the Canon 7D camera, I wanted to show some captures from the video we shot.

Images have been slightly color corrected using Apple’s Color. Click on the image to see the full resolution, HD image.

Couple

Racine, WI

Lighthouse

Mike

Cars

Cards

Tins

Article on the Canon 7D from engadget

Here’s a review and article on the Canon 7D for filmmakers entitled “Canon EOS 7D impressions for filmmaker wannabes”.

Canon’s newest HDSLR offering, the EOS 7d, takes the concept and runs with it, in surprising and sometimes frustrating ways.

High Definition comparison clips from HVX-200 and Canon 7D

This week, a friend and I are flying to Wisconsin to shoot some customer interviews for a client.  Over the Christmas holidays, I purchased a new Canon 7D camera.

I really want to shoot this corporate video with the Canon 7D because the visuals are quite amazing.  So, in preparation for the shoot, Allan and I did a side-by-side comparison of the two cameras using an identical lighting setup.  Here’s the HD video on Vimeo:

HVX-200 setup:

  • Scene setting 5:  720p, 24 fps, film gamma
  • Lens sizes were estimated to match 7D’s 50mm and 85mm
  • Recorded audio internally
  • Codec was DVCPro HD

Canon 7D setup:

  • HD 1080p, 24 fps
  • Lenses: Canon 50mm f1.4 and Canon 85mm f1.8
  • Recorded audio on a Tascam DR-100
  • Codec was AVC H.264

Edited in Final Cut Pro:

  • Created ProRes 422 (HQ) sequence
  • Transcoded all Canon 7D footage to ProRes 422 (HQ)
  • No color correction or exposure adjustments

Nice Corporate video shot with Canon 7D

A nice corporate video shot with the Canon 7D. This camera continues to amaze me!

  • Filmed with Canon 7D, Glidetrack, Glidecam, Rig, Tripod. 1080p / 24 fps. Converted to 720p 24 fps.

Lenses:

  • Tokina 11 – 16 mm 2.8
  • Canon 50 mm 1.8
  • Sigma 30 mm 1.4

Amazing video shot on Canon 7D – Estefania Urrutia

Another great video shot on the 7D. The visual aesthetic of this camera is really amazing for video. Here are some details about the video:

A Video about Estefania Urrutia, young painter from Madrid working at her Studio in La Verneda (Barcelona)

  • Canon 7D
  • Tamron 17-50 f2.8
  • Canon 85 f1.8
  • Editing & Grading in Final Cut Pro.

Music: “Tu Vienes vendiendo Flores” By Enrique Morente. From his album “Despegando”
Guitar: Pepe Habichuela. (Amazing Flamenco record.)

Canon 7D Short – “Look at Me” – 100mm Macro Lens

This is a great little short shot on the Canon 7D with a Canon 100mm f2.8 Macro Lens. Nice work!

Greenscreen Work – Chromakey

It’s really amazing what they’re doing today with greenscreen and some rotoscoping.

It’s becoming harder and harder to tell what’s real and what’s not.