Producing Online Videos for your Website
Videos are now a common experience on the web. Businesses use visual stories to communicate trust and confidence. Bloggers use video to stir excitement. Artists present their work through viral videos. Internet video is a fast growing new channel for business to market their products and services. YouTube is now the second most popular place to search for information on the web.
Can web videos help me sales?
From Jonathan Bowen about Online Video:
While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent.
Most people know that Google dominates online searches with a phenomenal 7.6 billion searches in a single month. But, do you know who is second? It’s not Yahoo. And, it’s not Bing. Amazingly, YouTube is the second most popular place to search on the web, receiving about 2.6 billion searches a month. Strategically created video content creates multiple marketing opportunities and can be leveraged for search engine optimization.
It’s obvious that web videos are becoming very popular. Seven out of 10 online consumers regularly watch videos on the web. Are you reaching your consumers? Are you leveraging online video to grow your site traffic and engage consumers?
If not, then we can help. Contact us for more information on how we can help you produce your online video, and start reaching your customers today!
Our creative team of production professionals have helped many companies increase their site traffic through online videos. With proper planning, professional production and effective distribution, online videos can increase traffic to your site and provide a powerful marketing resource that can reach your customers.
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