Doritos Commercial – Where’s your Happy Place?

We finally finished our Doritos 30 second commercial for the Crash the Super Bowl contest. You can watch the embedded video below, or go to our video on the site to leave comments. (Comments are greatly appreciated, but requires that you register with them.) Let us know what you think! I’ve included an HD version [...]

Shooting a commercial this weekend

We’re shooting a 30-second, spec commercial this weekend for an upcoming contest. If we win, the commercial will air on the Super Bowl. Pretty cool, eh? But, it’s a spec commercial, as in “speculative”, as in “no money”. So, I wanted to let folks know what we’re doing, and if you were interested in helping [...]

Sprint Now Network Commercial – Excellent animation

As a producer, I often take on projects that can be a creative challenge to produce. One of the more challenging projects to produce is one on business statistics. Admit it–statistics can be boring. Typically, these are done with PowerPoint slides, bar charts, spreadsheets and pie diagrams. Statistics–while important–are often not very engaging. Until now. [...]

Another rhythmic commercial

Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic.  It’s like a song or music.  There is a beat, a pattern, a repetition.  The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own. Interestingly, I’m starting to see more [...]

Wonderful world of editing

My family and I are huge fans of the Discovery Channel. Shows like Mythbusters, Dirty Jobs and Smash Labs are often tivoed ad nauseam. The other day while watching one of my Discovery shows, I saw a commercial that was simply a montage of some of the shows on Discovery. The rhythmic nature of the [...]