» commercials</h1> <article> <h1>Doritos Commercial – Where’s your Happy Place?</h1> <p>Russ Pond — Mon, 09 Nov 2009 15:22:20 +0000</p> <p>We finally finished our Doritos 30 second commercial for the <a href="http://www.crashthesuperbowl.com" target="_blank">Crash the Super Bowl</a> contest.</p> <p>You can watch the embedded video below, or <a href="http://www.crashthesuperbowl.com/#/video/2435/" target="_blank">go to our video on the site</a> to leave comments. (Comments are greatly appreciated, but requires that you register with them.)</p> <p>Let us know what you think!</p> <p>I’ve included an HD version of the video since the servers are overloaded right now with last minute entries and uploads.</p> <p><strong>High-quality, Vimeo version</strong><br /> <param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7517404&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=ffffff&fullscreen=1" /></object></p> </article> <article> <h1>Shooting a commercial this weekend</h1> <p>Russ Pond — Fri, 30 Oct 2009 16:20:15 +0000</p> <p>We’re shooting a 30-second, spec commercial this weekend for an upcoming contest. If we win, the commercial will air on the Super Bowl. Pretty cool, eh? But, it’s a spec commercial, as in “speculative”, as in “no money”. So, I wanted to let folks know what we’re doing, and if you were interested in helping out, we’d love to have you on board!</p> <p>There are two key scenes that we’ll be shooting:</p> <ul> <li>Scene 1: Pro baseball player getting ready to bat</li> <li>Scene 2: Kid’s birthday party with piñata</li> </ul> <p>Here’s what we need in the way of extras, cast, props and locations:</p> <h2>Scene 1: Baseball Player</h2> <p><em>Shoot on Saturday, need about 2 hours</em></p> <ul> <li>Extras: 10 or so baseball fans in colorful clothes</li> <li><del datetime="2009-10-30T13:59:03+00:00">Cast: Adult pro baseball player</del> (done)</li> <li>Props: Need baseball/softball uniform, batting helmet, gloves, wooden bat, cleats</li> <li>Location: Baseball field, preferably at night (with lights on)</li> </ul> <h2>Scene 2: Piñata Party</h2> <p><em>Shoot on Sunday, need about 3 hours</em></p> <ul> <li>Extras: need 6 to 8 kids ranging from 8 to 12 years old</li> <li>Cast: need one boy (10 to 12) who can play our young baseball player</li> <li>Props: two identical piñatas, some party banners and hats</li> <li>Location: need to find a park</li> <li>Need some kid wranglers to throw actual party for kids in between shots</li> </ul> <p>If you’re interested, send me an email at <a href="mailto:russ@toppup.com?subject=Baseball shoot">russ@toppup.com</a> and let me know how you’d like to help.</p> </article> <article> <h1>Sprint Now Network Commercial – Excellent animation</h1> <p>Russ Pond — Wed, 15 Apr 2009 18:33:04 +0000</p> <p>As a producer, I often take on projects that can be a creative challenge to produce. One of the more challenging projects to produce is one on business statistics. </p> <p>Admit it–statistics can be boring. Typically, these are done with PowerPoint slides, bar charts, spreadsheets and pie diagrams. Statistics–while important–are often not very engaging.</p> <p>Until now.</p> <p>Sprint did a wonderful job using statistics in a fun, flashy, educational and marketing way. This is a great 60 second commercial:</p> <p><param name="movie" value="http://www.youtube.com/v/3YhWNiRRblY&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param></object></p> </article> <article> <h1>Another rhythmic commercial</h1> <p>Russ Pond — Wed, 27 Aug 2008 20:30:59 +0000</p> <p>Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic. It’s like a song or music. There is a beat, a pattern, a repetition. The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own.</p> <p>Interestingly, I’m starting to see more rhythmic commercials. Take a look at the <a href="http://russpond.com/wonderful-world-of-editing/" target="_blank">Mythbusters promo spot</a> I posted last time. Very amazing rhythm. Then again today, I saw a VW Golf commercial. It too had an amazing rhythm to it as well. Check it out:</p> <p><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/_56vWaaCxjg&hl=en&fs=1" /></object></p> </article> <article> <h1>Wonderful world of editing</h1> <p>Russ Pond — Tue, 12 Aug 2008 15:47:20 +0000</p> <p>My family and I are huge fans of the Discovery Channel. Shows like Mythbusters, Dirty Jobs and Smash Labs are often tivoed ad nauseam. The other day while watching one of my Discovery shows, I saw a commercial that was simply a montage of some of the shows on Discovery. The rhythmic nature of the piece was quite amazing. The editing and sound design were sheer brilliance.</p> <p>Check it out.</p> <p><param name="movie" value="http://www.youtube.com/v/c41XJTMzCjo&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param></object></p> </article> </main></body></html>