Corporate Storyteller
I just read a fascinating article about how movie edits that correlate with human attention spans can increase a movie’s success rate. Check it out: Hollywood movies follow a mathematical formula (PhysOrg.com) — Hollywood movies have found a mathematical formula that lets them match the effects of their shots to the attention spans of their [...]
As a producer, I often take on projects that can be a creative challenge to produce. One of the more challenging projects to produce is one on business statistics. Admit it–statistics can be boring. Typically, these are done with PowerPoint slides, bar charts, spreadsheets and pie diagrams. Statistics–while important–are often not very engaging. Until now. [...]
Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic. It’s like a song or music. There is a beat, a pattern, a repetition. The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own. Interestingly, I’m starting to see more [...]
My family and I are huge fans of the Discovery Channel. Shows like Mythbusters, Dirty Jobs and Smash Labs are often tivoed ad nauseam. The other day while watching one of my Discovery shows, I saw a commercial that was simply a montage of some of the shows on Discovery. The rhythmic nature of the [...]
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Here are some business articles and blogs that I’m currently reading.
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