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	<title>Russ Pond<title> &#187; parable</title>
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	<description>Corporate Storyteller</description>
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		<title>A New Season of Storytelling</title>
		<link>http://russpond.com/a-new-season-of-storytelling/</link>
		<comments>http://russpond.com/a-new-season-of-storytelling/#comments</comments>
		<pubDate>Tue, 07 Feb 2006 15:09:00 +0000</pubDate>
		<dc:creator>Russ Pond</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[parable]]></category>

		<guid isPermaLink="false">http://russpond.com/?p=13</guid>
		<description><![CDATA[Only when evangelicals agree to look at Hollywood not just as an evangelistic tool, or a harmless entertainment provider, but also as an important participant in cultural discourse will they understand that as a major share of the movie market, they are in a position to shape that vital discussion. This is from William Romanowski [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><i>Only when evangelicals agree to look at Hollywood not just as an evangelistic tool, or a harmless entertainment provider, but also as an important participant in cultural discourse will they understand that as a major share of the movie market, they are in a position to shape that vital discussion.</i></p></blockquote>
<p>This is from William Romanowski in a <a href="http://www.usatoday.com/news/opinion/editorials/2006-02-05-forum-religion_x.htm" target="_blank">USA Today article</a>.</p>
<p>There is a shift happening in Hollywood.  It&#8217;s a gradual shift, but production companies are starting to take notice.  Here&#8217;s how I see it:
<ul>
<li><b>Music</b>:  In the 80&#8242;s, Christian music began to flourish.  It was odd, strange that Christians would sing contemporary sounding songs.  It wasn&#8217;t just the hymns or the praise.  It was rock.  It was <a href="http://www.petraband.com" target="_blank">Petra</a>.  I remember in my early years thinking how strange this was, but how cool it was.  Finally, I could listen to some cool music that had a great message, encouraging message of hope and peace and faith.  Today, you have everything from ska, punk, rock, rap, pop, swing to blues.  And, there&#8217;s Christian blues.  It&#8217;s almost an oxymoron.</p>
</li>
<li><b>Books</b>:  In the 90&#8242;s, the new Christian &#8220;entertainment&#8221; was written fiction.  Frank Peretti had released &#8220;This Present Darkness&#8221; and the sequel &#8220;Piercing the Darkness&#8221;.  These books captivated me.  I rarely read, but started reading because of this excellent fiction.  My wife is an ardent reader of Christian romance Novels.  Why?  Because she doesn&#8217;t care for the trashy romance novels that fill most bookshelves.
</li>
<li><b>Movies</b>: For this decade, I can only think that movies are next.  <b>The Passion of Christ </b>has proven that there is a market.  I doubt seriously that the multi-billion dollar business of Christian entertainment would leave the movie industry untapped.  It&#8217;s the next logical step.</li>
</ul>
<p>Redeeming entertainment.</p>
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