Season finale of Lost, and the fragmentation of viewership

Last Sunday marked an interesting time in television, especially when compared to television 20 years ago.  Last Sunday night was the series finale for Lost.  The 2.5 hour event was prefaced with incredible amounts of direct and indirect marketing hype.  It was to be a pivotal event with massive viewership expected. Total viewers for the [...]

Mapping online video content into the television business model doesn’t work

This morning, I was reading a blog about the Television Industry’s response to online video content.  It was a fascinating article by Clay Shirky called “The Collapse of Complex Business Models”.  He shares an example about a web series so successful that the television industry acquired the content and tried to map it into their current [...]