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I make complex
things clear.

Russ Pond
Engineer by training. Storyteller by trade. AI translator by choice.
TRACK V1
Video Production
30+ yrs · Top Pup Media
TRACK T1
AI Consulting
Strategy · setup · training
100+
Clients, thousands
of videos
40+
Years in marketing
and business
30+
Years in video
production
16
Years corporate
experience
6
Technology
patents
4
Independent
feature films

SEQUENCE 01 · RUSS_POND_FINAL_v30.prproj

Not two careers. One edit.

Look at my career like an editing timeline and the tracks overlap. A side business in college in 1983. An engineering career from 1989. A video side gig from 1996, making videos for my own employers with my manager's blessing. Decades spent explaining technology on camera. Now both tracks play at once.

B1 · BIZ
College biz
1983–86 · first business, run in college
Business owner · full time since 2005
T1 · TECH
Electrical & Computer Engineer
Uniden → Nokia · 1989–2005 · 6 patents
AI Consulting
SMBs
V1 · VIDEO
Video side gig · 1996–2005
For my employers, with my manager's OK
Top Pup Media · full time since 2005
Thousands of videos · 100+ clients · up to 10 productions at once
V2 · FILM
4 independent feature films · North Texas
FX · AI
AI in the edit bay

Swipe the timeline sideways to see it all.

Where the tracks cross

Most people do one or the other. These three things only happen because I do both.

AI+VIDEO

Roll out AI, and the training video

I help you choose and set up the AI tools, then produce the onboarding video that gets your team to actually use them. Strategy and change management from the same person.

VIDEOforTECH

Explainers for complex tech

Cybersecurity for Masergy. Broadband for Nokia. Apple Pay for Chase. An engineer understands the product, so your explainer is accurate the first time.

AIinPRODUCTION

AI in the edit bay, done honestly

AI handles transcription, captioning, audio cleanup and first drafts. It never changes what a real person said or who they are. You approve any AI visuals, and people make every creative decision.

ROLL CREDITS

Thirty years of
end credits.

From single-camera interviews for local businesses to multi-day shoots for global brands and IPO roadshows. Working inside Fortune 500 companies taught me how big clients operate: approval chains, brand standards, compliance review and budget pressure.

“It is first rate quality. Top Pup Media seeks to understand the business imperatives of an organization and then provide a product that aligns with that strategy.”

David Stearns, Vice President of Sales, Cisco
EXECUTIVE PRODUCER
Russ Pond
TECHNOLOGY & TELECOM
AT&T · Nokia · Cisco · IBM
Masergy · Encore Live
FINANCIAL SERVICES
Chase · American Express
MasterCard · Progressive
RETAIL & CONSUMER
PepsiCo · FedEx · NAPA Auto Parts
Mattress Firm · the NFL
ENERGY & INFRASTRUCTURE
ExxonMobil · BP America · Ferrovial
HEALTH, EDUCATION & NON-PROFIT
Texas Health · Susan G. Komen
Team Rubicon · Texas Wesleyan
Parish Episcopal School
IN BUSINESS SINCE
1983. A side business in college.
PATENTS
Six. Filed as an engineer.
FILMED ON LOCATION IN
Dallas–Fort Worth, Texas

Let's slate your project.

Need a video, an AI plan, or both? Tell me what you're working on. Every good production starts with a conversation.

What do you need?