Another rhythmic commercial

Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic.  It’s like a song or music.  There is a beat, a pattern, a repetition.  The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own.

Interestingly, I’m starting to see more rhythmic commercials.  Take a look at the Mythbusters promo spot I posted last time.  Very amazing rhythm.  Then again today, I saw a VW Golf commercial.  It too had an amazing rhythm to it as well.  Check it out:

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