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The Power of Good SEO (Search Engine Optimization)

Posted on August 4, 2011 · 7 Comments

This morning, I was reviewing the traffic from one of my websites and I was very surprised at the annual traffic growth. Early in 2010, I migrated the site over from a static HTML site to an SEO-optimized WordPress site. You can see in April of 2010 when I made the switch and the growth started.

Search Engine Optimization (SEO) ChartsHere are some keys to growing your website traffic:

  • Build an SEO-optimized website (like a WordPress site)
  • Create a good mix of compelling, keyword-rich content (blog articles)
  • Structure your blog articles correctly for the best exposure
  • Build your social media audience through Facebook and Twitter
  • Engage your audience actively and personally
Filed Under: Business · Tagged: ,
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Interviewing President George W. Bush

Posted on May 27, 2011 · Leave a Comment

This week, I had the opportunity to interview President George W. Bush for a project here in Dallas. We decided to use the Panasonic AF-100 with Canon FD lenses for the interview.

It was the first time my DP used this camera, and he was very impressed with the quality and the ease of use (compared to shooting interviews with the Canon 7D). We had done quite a few projects using the Panasonic HVX-200, and the controls and usability were very similar as expected.

Overall, I was very pleased with the camera.

George W Bush Interview with Panasonic AF-100

Panasonic AF-100 with 85mm f1.8 Canon FD Lens

George W Bush Interview with Panasonic AF-100

Panasonic AF-100 with 50mm f1.4 Canon FD Lens

President George W. Bush and Russ Pond

Filed Under: Business, Film ·
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Marketing for Online Video Production Company in Dallas

Posted on March 22, 2011 · Leave a Comment

Online Video Production Company in Dallas TexasOnline videos are fast becoming a powerful marketing tool. A well-produced, high-quality video can be used to sell your products and services.

In a recent NY Times article, the power of online marketing videos is clearly explained:

Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.

The article gives some solid reasons why web videos can be used as powerful marketing tools for all business.

Show your Products

Online videos give customers immediate visual access to your product or service offering. Instead of flying salesmen around the country or paying for costly television advertisements, online video is immediately accessible.

Create a Destination

With today’s various online video platform, it’s easy to build a destination for fans, followers and customers. Through creative storytelling, engaging visual imagery and quality production, you can communicate to vast audiences at a relatively low cost.

Use Analytics and Tools

Marketing online provides high quality, accurate metrics for measuring views, traffic, engagement, and conversions. You can immediate feedback on the response of your content, allowing you to make quick changes and adjustments which will maximize your marketing investment.

Build a Brand Channel

Online videos encourage the public to engage at a much deeper level than traditional advertising. With social media on the rise, people engage differently than they did ten years ago, and videos are the new way of communicating.

Advertise with Video

Not only can you advertise with your video, but you can also advertise around your video. YouTube provides improved ad placement options giving you more exposure.

Offer Instruction

Video is a powerful medium for “show me, don’t tell me”. Through video, you can easily demonstrate the features and benefits of your product or service.

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We are a full service video production company based in Dallas, Fort Worth, Arlington, Garland, Plano and Carrollton. We provide turnkey video services for your marketing, tradeshow, corporate, and training needs. Contact us today for more information.

Filed Under: Business, Film ·
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How to write the perfect blog article in WordPress for SEO

Posted on January 26, 2011 · 2 Comments

Your WordPress blog is setup and now it’s time to start creating some compelling content–content that you want Google to crawl through and index so that your website will appear on the first page of Google’s search results.

Having done this successfully for a few clients now, I wanted to share some of the best practices on structuring your blog articles so that Google, Yahoo and Bing will properly index and rank your blogs effectively. [Read more…]

Filed Under: Business · Tagged: , , , ,
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Producing online videos for your website

Posted on November 9, 2010 · 1 Comment

Transcript:

Most people know that Google dominates online searches with a pheonomenal 7.6 billion searches in a single month.

But, do you know who is second? It’s not Yahoo. And, it’s not Bing. Amazingly, YouTube is the second most popular place to search on the web, receiving about 2.6 billion searches a month.

It’s obvious that web videos are becoming very popular. Seven out of 10 online consumers regularly watch videos on the web. Are you reaching your consumers? Are you leveraging online video to grow your site traffic and engage consumers?

If not, then we can help.

Top Pup Media has helped many companies increase their site traffic through online videos. With proper planning, professional production and effective distribution, online videos can increase traffic to your site and provide a powerful marketing resource that can reach your customers.

Contact us for more information on how we can help you produce your online video, and start reaching your customers today!

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References:

* Joshua Hill, YouTube surpasses Yahoo as World’s #2 Search Engine.
http://www.tgdaily.com/trendwatch-features/39777-youtube-surpasses-yahoo-as-world’s-2-search-engine

**     Nielson Report, How People Watch: A Global Nielsen Consumer Report, August 2010
http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/

Filed Under: Business, Film ·
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