Marketing for Online Video Production Company in Dallas

Online Video Production Company in Dallas TexasOnline videos are fast becoming a powerful marketing tool. A well-produced, high-quality video can be used to sell your products and services.

In a recent NY Times article, the power of online marketing videos is clearly explained:

Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.

The article gives some solid reasons why web videos can be used as powerful marketing tools for all business.

Show your Products

Online videos give customers immediate visual access to your product or service offering. Instead of flying salesmen around the country or paying for costly television advertisements, online video is immediately accessible.

Create a Destination

With today’s various online video platform, it’s easy to build a destination for fans, followers and customers. Through creative storytelling, engaging visual imagery and quality production, you can communicate to vast audiences at a relatively low cost.

Use Analytics and Tools

Marketing online provides high quality, accurate metrics for measuring views, traffic, engagement, and conversions. You can immediate feedback on the response of your content, allowing you to make quick changes and adjustments which will maximize your marketing investment.

Build a Brand Channel

Online videos encourage the public to engage at a much deeper level than traditional advertising. With social media on the rise, people engage differently than they did ten years ago, and videos are the new way of communicating.

Advertise with Video

Not only can you advertise with your video, but you can also advertise around your video. YouTube provides improved ad placement options giving you more exposure.

Offer Instruction

Video is a powerful medium for “show me, don’t tell me”. Through video, you can easily demonstrate the features and benefits of your product or service.


We are a full service video production company based in Dallas, Fort Worth, Arlington, Garland, Plano and Carrollton. We provide turnkey video services for your marketing, tradeshow, corporate, and training needs. Contact us today for more information.


An amazing commercial shot with the Phantom camera at 600 frames per second with 225,000 Watts of light. Beautifully shot and well done!


How to embed video into WordPress using local video files

I get lots of requests from people who want to embed video on their website, but don’t want to host the video on streaming sites like YouTube or Vimeo.  So, I did some digging to find out how to host and play my own FLV videos.

Below is my first attempt using a WordPress plugin called “JW Player Plugin for WordPress” from the folks at LongTail Video.  Let’s see how it works:


Like most online software, there is a free version and a paid version.  The above free version has a watermark and can be used on non-commercial sites.


Producing online videos for your website


Most people know that Google dominates online searches with a pheonomenal 7.6 billion searches in a single month.

But, do you know who is second? It’s not Yahoo. And, it’s not Bing. Amazingly, YouTube is the second most popular place to search on the web, receiving about 2.6 billion searches a month.

It’s obvious that web videos are becoming very popular. Seven out of 10 online consumers regularly watch videos on the web. Are you reaching your consumers? Are you leveraging online video to grow your site traffic and engage consumers?

If not, then we can help.

Top Pup Media has helped many companies increase their site traffic through online videos. With proper planning, professional production and effective distribution, online videos can increase traffic to your site and provide a powerful marketing resource that can reach your customers.

Contact us for more information on how we can help you produce your online video, and start reaching your customers today!



* Joshua Hill, YouTube surpasses Yahoo as World’s #2 Search Engine.’s-2-search-engine

**     Nielson Report, How People Watch: A Global Nielsen Consumer Report, August 2010


Continuum Teaser Trailer – Web Series

Here’s the teaser from Continuum, a web series that I worked on earlier this year. We shot it on the Canon 7D.

Exciting project! For updates and information, check out the Continuum Facebook page.