post Website Revamp

This weekend, I spent a few hours revamping the website. Thankfully, I use WordPress on the Genesis framework, so it was relatively simple. I found a nice theme and started to rebuild it. Old SitePreviously, the site was designed to really focus on video production, targeting my #1 SEO keyword “Dallas video production.” And, for a few years, it worked nicely. But, Google’s Hummingbird and Panada updates changed all that. My site was no longer effective for finding me new production clients.

Interestingly, there was also a shift going on within me personally. So, I wanted to have a personal website dedicated to who I am and some of the things I’ve done. I also wanted to build a platform where I could write and share what’s important to me.

I’m using the revamp to go a little deeper into the Russ Pond revamp. I plan to write some articles about identity, purpose and minimalist living–all of which have guided my life in a wonderful direction the past few years. I will also continue to write and rant about filmmaking and storytelling. I love the power of story both written and visual.

Russ Pond Triathlon TrainingAlso, I’m training for my first, full Ironman race. 140.6 miles. I registered for the 2014 Arizona Ironman.

I’ve done two half Ironman races, but apparently two halves don’t make a full. So, I’ve ramped up my training and will probably write a few posts about the experience.


When failure is not an option, we can forget about learning, creativity, and innovation. — Brené Brown


The Canon 7D is a great camera, but at the end of the day, it’s all about writing, acting, pacing, shooting, editing — bringing all those pieces together to create an emotional, compelling story.  This short, called “Hope Lights” does that.  Yes, it was shot on the 7D, but more than that, it tells a great story!

Well done!


I continue to be amazed at the quality of visual imagery produced by these new HDSLR cameras — Canon 7D and Canon 5D Mark II. Below is another video I came across today that so well illustrates what these cameras can do.

Also announced this week, the season finale of “House” (which airs on May 17th) was shot entirely on the Canon 5D Mark II.


Data Smog – Adding to the Noise

It’s amazing how much we fill our minds with stuff–messages, tv, media, music–stuff.  I’m being more and more driven to just turn off the tv, the computer, the cell phone, the internet, and my iPod.  My brain needs a vacation.

There’s a book called Data Smog, and it’s about this diagnosable condition that doctors now treat with medication and counseling.  Like Blackberry Thumb, data smog can be treated.

This morning, I read an excellent blog about this noise we experience in our culture today.