“The only person you are destined to become is the person you decide to be.”

―Ralph Waldo Emerson


RussPond.com Website Revamp

This weekend, I spent a few hours revamping the RussPond.com website. Thankfully, I use WordPress on the Genesis framework, so it was relatively simple. I found a nice theme and started to rebuild it.

RussPond.com Old SitePreviously, the site was designed to really focus on video production, targeting my #1 SEO keyword “Dallas video production.” And, for a few years, it worked nicely. But, Google’s Hummingbird and Panada updates changed all that. My site was no longer effective for finding me new production clients.

Interestingly, there was also a shift going on within me personally. So, I wanted to have a personal website dedicated to who I am and some of the things I’ve done. I also wanted to build a platform where I could write and share what’s important to me.

I’m using the RussPond.com revamp to go a little deeper into the Russ Pond revamp. I plan to write some articles about identity, purpose and minimalist living–all of which have guided my life in a wonderful direction the past few years. I will also continue to write and rant about filmmaking and storytelling. I love the power of story both written and visual.

Russ Pond Triathlon TrainingAlso, I’m training for my first, full Ironman race. 140.6 miles. I registered for the 2014 Arizona Ironman.

I’ve done two half Ironman races, but apparently two halves don’t make a full. So, I’ve ramped up my training and will probably write a few posts about the experience.


Love this video! The power of storytelling, and the tools we use to do so.


When failure is not an option, we can forget about learning, creativity, and innovation. — Brené Brown


New eBook: From Dream to Distribution

From Dream to Distribution eBookI’m excited to announce the release of my new eBook, From Dream to Distribution: A Filmmaker’s Journey!

In early 2006, I decided to chase my dream to make a full-length, feature film. It started with just an idea fueled with some passion (and hazelnut lattes).

I wanted to capture all aspects of this process like scripting, planning, financing, legal documents, casting, crewing up, distribution and the web. One of the key topics I focus on throughout the book is how to position your film for successful distribution, and what steps you can take to get your film sold.

At the conclusion of the book, I breakdown a list of the things I did right, but also the things I did wrong. And, what I will do for future productions to avoid the previous mistakes. I also include an update to our latest film, Infiltrators.

Here are some of the chapters from the book:

  • What Story to Tell
  • Development
  • Financing your Film
  • Cast and Crew
  • Getting Ready for Production
  • The Shoot
  • Editing
  • Post-Production Next Steps
  • Distribution
  • Leveraging the Web

This is the book’s synopsis:

Join producer and director, Russ Pond, as he chronicles his filmmaking journey while making his first feature film, FISSURE. Learn about the many aspects of developing, producing and distributing a film in today’s entertainment landscape, including traditional paths for distribution like DVD, theatrical, television, VoD and streaming, as well as, new web-based opportunities for marketing and online distribution.

As part of the purchase of this eBook, I’m also including a free online viewing of the movie, Fissure. Details are in the book.

From Dream to Distribution can be purchased at one of the following locations: