I read this from Seth Godin today, and it’s good.  You should ask yourself these 8 questions, especially for those of you in the business world:

  • Who are you trying to please?
  • What are you promising?
  • How much money are you trying to make?
  • How much freedom are you willing to trade for opportunity?
  • What are you trying to change?
  • What do you want people to say about you?
  • Which people?
  • Do we care about you?

And after each answer, ask ‘why?’

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