We finally finished our first corporate video using the Canon 7D as our high definition acquisition camera. I’m really impressed at what this camera can do. It’s phenomenal in low light, and the depth of field is sick! I’m really please with this camera, and what it can do.

There are a few quirks you have to work through, compared to my standard issue HVX-200, like manual exposure settings, audio sync, no zebras, transcoding to ProRes LT, and other little things. But once the workflow is laid out and practiced a few times, you can do some amazing things with this camera.

The lens that comes with the camera is okay, not too fast (f/4 I think). I upgraded to some nicer, faster lenses:

  • Canon 50mm, f/1.4
  • Canon 85mm, f/1.8
  • Tamron 17-50mm, f/2.8

These lenses are very fast, and can shoot in really low light. Beautiful stuff!

Here’s our first of three customer videos for Embrace Home Loans that we shot in Racine, Wisconsin:


We’re days away from posting our first Canon 7D corporate piece.  I’m pretty excited about it.  It has definitely been an amazing experience. I’ve already learned so much, even on our second shoot.

This new generation of DSLR cameras with HD video are definitely a game-changer for producers, just like DV was a few years ago.

I came across another stunningly beautiful video shot on the 7D.  Great stuff.


On our second shoot for Embrace Home Loans, we went to Aberdeen, Mississippi.

Here are some stills from the shoot. You can click on the image to see the high-resolution version.




Water Tower





Aberdeen Sign



Still images from corporate shoot with Canon 7D

This week, we shot out first of three 60-second  segments for our new client, Embrace Home Loans. We are getting started on the edit this week, but to demonstrate the quality of the Canon 7D camera, I wanted to show some captures from the video we shot.

Images have been slightly color corrected using Apple’s Color. Click on the image to see the full resolution, HD image.


Racine, WI







Here’s a review and article on the Canon 7D for filmmakers entitled “Canon EOS 7D impressions for filmmaker wannabes”.

Canon’s newest HDSLR offering, the EOS 7d, takes the concept and runs with it, in surprising and sometimes frustrating ways.