Are stories needed in the business world?

I’ve always been fascinated by the use of storytelling in the business world.  Why?  Because it’s so rare!

Having run that corporate race for 16 years, I have seen my share of really boring presentations and marketing material.  If you’re trying to sell sleeping aids, then by all means, present the way you’ve always presented.

But today’s consumers are all about stories.  That’s why I found this post on PresentationZen with Robert McKee (master storyteller) quite interesting.