Whether it’s a movie, a commercial, a short film, a music video–whatever–a good editing job is rhythmic. It’s like a song or music. There is a beat, a pattern, a repetition. The cuts in a good edit match the rhythm of the music, or sets a rhythm of its own.
Interestingly, I’m starting to see more rhythmic commercials. Take a look at the Mythbusters promo spot I posted last time. Very amazing rhythm. Then again today, I saw a VW Golf commercial. It too had an amazing rhythm to it as well. Check it out:
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