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Still images from corporate shoot with Canon 7D

This week, we shot out first of three 60-second  segments for our new client, Embrace Home Loans. We are getting started on the edit this week, but to demonstrate the quality of the Canon 7D camera, I wanted to show some captures from the video we shot.

Images have been slightly color corrected using Apple’s Color. Click on the image to see the full resolution, HD image.

Couple

Racine, WI

Lighthouse

Mike

Cars

Cards

Tins

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I read this from Seth Godin today, and it’s good.  You should ask yourself these 8 questions, especially for those of you in the business world:

  • Who are you trying to please?
  • What are you promising?
  • How much money are you trying to make?
  • How much freedom are you willing to trade for opportunity?
  • What are you trying to change?
  • What do you want people to say about you?
  • Which people?
  • Do we care about you?

And after each answer, ask ‘why?’

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The Lost Art of “Excellence”

I came across this video today. It’s a timed-lapse video of the making of a magazine cover for MacWorld. I found it fascinating because of the sheer amount of work that went into creating this cover graphic.  From the shoot to laying out the design in Photoshop, the whole process just exudes excellence.

Next time you start work on a project–any project–think about what it will take to make it excellent.

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The Vendor Client Relationships

My brother sent me this video. It’s pretty funny. I’ve been on both sides of this fence.

For anyone who runs their own business or if you’re a freelancer, you’ll get a kick out of this:

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Switching from YouTube to Vimeo

I think I’ve decided to switch my video hosting needs from YouTube to Vimeo.

The pattern I’m seeing is that YouTube is starting to remind me a lot of MySpace — cluttered, buggy, not user friendly, and full of trash. Vimeo feels a lot more like Facebook — clean, structured, user friendly and fun — other than Facebook’s bazillion apps. I hate those things.

Here are a few things I like about Vimeo:

  • Not only do they have more thumbnails to choose from, they let you upload your own.
  • The video quality just seems better. When uploading the Fissure web series on YouTube, it almost always glitched on the opening. Vimeo was perfect.
  • I love how Vimeo gives you a Quicktime MP4 download option. Very cool!
  • I’ve started using Vimeo for client reviews. The password protected feature rocks.
  • The overall interface is just clean, uncluttered and easy to use.

So, I’m making the switch.  Here’s the Fissure movie trailer from Vimeo:

As a comparison, here’s the YouTube video of the Fissure trailer: